Nikki co-founded Fourth Day in 2002 and has over 20 years experience in PR, communications and crisis management. Her experience spans technology, retail, not for profit and professional services. She is based in the Manchester office, which opened in 2011.
Nikki heads up client services for Fourth Day and provides strategic support across the company’s client base. She is doggedly persistent in her desire to get the best results and to prove the value of PR to organisations. She loves developing the Fourth Day team – which is jam-packed with inquisitive, entrepreneurial and creative minds, helping them to realise their full potential.
As well as volunteering as a mentor to start-up tech firms in the North West, Nikki also sits on the board of the social enterprise, Girls Out Loud.
Outside of Fourth Day she is a big music fan, a mum of three, ‘momager’ to a budding rock star and a lifelong supporter of West Bromwich Albion FC.